Insights

The EU Digital Product Passport, Explained for Resellers

The short answer

The Digital Product Passport (DPP) is an EU regulation requiring products, starting with textiles and apparel, to carry a digital record of their materials, origin, and lifecycle history. It is part of the EU's Ecodesign for Sustainable Products Regulation (ESPR) and is expected to become mandatory for textiles and apparel around 2027 to 2028.

What it actually requires

A Digital Product Passport is a digital record attached to a physical product, accessible through a scannable code, that documents information like material composition, manufacturing origin, repairability, and recyclability. The goal is to give consumers, resellers, and regulators a verifiable history of a product across its entire lifecycle, not just at the point of original sale.

Who it affects first

Textiles and apparel are named as an early priority category under the ESPR working plan. That makes DPP directly relevant to luxury fashion resale specifically, not a distant, unrelated regulation.

Why this matters for resale specifically

Resale already runs into a related problem: no verifiable record of an item's ownership, authentication, or repair history follows it from owner to owner. A Digital Product Passport addresses part of this at the product level, tracking the item itself. It does not address the seller side of the equation, who sold it, what their track record looks like, whether their identity has been verified. Those remain separate problems.

Where Mark3t fits, stated plainly

Mark3t is not a Digital Product Passport provider and does not claim DPP compliance. Mark3t's trust layer addresses the seller and identity side of resale trust, verified identity, transaction history, and authentication record, which sits alongside, not inside, the product-level history that DPP is designed to track. Resellers should treat the two as complementary, not interchangeable.